| alisandramel ( @ 2007-09-13 10:31:00 |
| Entry tags: | pittsburgh, steelers |
It's NOT Just Me!
Not that I advocate (or even agree with the existence of) the pink jerseys, but...
From the Pittsburgh Post-Gazette (www.post-gazette.com)
Survey finds Steelers have largest female fan base
Thursday, September 13, 2007
The Associated Press
The Steelers have known for years their fan base included countless women - that was evidenced by all the pink official team jerseys they sell and the hundreds who attend their female training camp each summer.
Now the Steelers have proof that, when it comes to building a female fan base, Pittsburgh does it better than any other NFL market.
According to a Scarborough Sports Marketing survey of 220,354 residents in 75 United States markets conducted last year, Pittsburgh has, by far, the largest base of NFL fans who are women.
Pittsburgh is the runaway leader, with 34 percent of the women living in the Steelers' market identifying themselves as fans. Green Bay was second with 29 percent, but no other market surveyed had even one-quarter of its women identify themselves as fans.
Buffalo was third with 24 percent, followed by Cincinnati (23 percent), Kansas City, Jacksonville, Baltimore and Boston (22 percent) and Denver, Tampa-St. Petersburg and Washington, D.C. (21 percent).
Nationally, the average was 16 percent, which means that Pittsburgh has more than twice the number of female pro football fans than the average market, based on the survey's results.
Among men, Pittsburgh was second only to Green Bay in the percentage of fans - 38 percent of the men in Green Bay identified themselves as fans, compared to 35 percent in Pittsburgh. Also in the top 10 were Jacksonville, Boston, Denver, Buffalo, Indianapolis, Kansas City, Philadelphia and Cincinnati.
First published on September 13, 2007 at 9:19 am
Copyright 2007 Associated Press. All rights reserved.